I'm a happy 1password user (the old stand-alone install version). I just spent an hour talking up 1Password to my parents, and suggested they go with the subscription for simplicity. One of the things I quoted them is what the pricing page says:
"Can I try 1Password for free?
Yes, you can sign up for the free 30-day trial without needing to add a credit card."
My parents agreed to give it a try, but after entering an email address, and clicking the verification link in the email, the very first thing I have to do is enter a credit card number. If I try to leave it blank I get an error and cannot continue the sign up process. Boom, so much for all the positive things I said, they now have a terrible first impression of 1password! What gives?
Another bit of feedback - the very next screen shows a secret key in huge red text. The impression I get is this is something very precious and I need to carefully take note of it. But the text underneath says "do not write this down". Why on earth are you showing it to me then!? I realise it will be needed in future, but if I don't need it now while signing up, I don't want to know about it.
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