Promos for membership renewals?

I mentioned this earlier as I thought it would be a nice thing to do now and again given that we are essentially tied to their service, well I am because I LOVE it,

They actually have $125 gift cards on sale for $99 dollars, and we can buy them and use them for renewal, So whilst not as good as some of the promos they have for new customers, it's still something worth doing :)

https://1password.com/giftcards/

Oh man, looks like I stumbled across a thread that covers a topic that has been a sore spot with me for years. The most recent company I had it out with (nicely) is my wireless carrier. I grow tired of all the benefits and discounts for new customers who join the carrier when I am paying the same (or more) after 12+ years of using their service. So....

First I am a new 1Password guy, having migrated over from LastPass. So far I am enjoying 1Password, and I'll not hijack this thread to point out the parts I have an issue with. In other words, I am one of the new users that @Jools912 mentioned above.

While I understand the point of view of @ag_ana and 1Password, I respectfully disagree. I have worked in the gaming and hospitality industry in Las Vegas for just over 2 decades, and it is one of the most customer-centric industries I have had the pleasure (tongue in cheek) of working in. The resort I last worked in was within 1 mile of another resort, and many of the resorts here in town are in the same boat...we all have a ton of competition that is within easy driving distance. Naturally, this means that the customer has options, and those options are easily found. This means we have to strive hard...and I mean HARD...to keep our customers. We know there are other options out there, and while I believe we offered the best gaming and hospitality experience you can get within our resort's demographics, we constantly needed to be on our toes to retain our customers - be they long time or here for the first time - and our marketing folks spent a king's ransom on doing so. In fact, we often held special parties and contests for our long-time customers, as well as our higher tier players. While enticing new players/hotel guests is very important and a critical part of business, we also knew that without our longtime guests we would have to close the doors.

From the 1Password side of things, imagine that you are a resort, and the other 'resorts' are the other password management companies that are easily locatable by simply typing "password manager" into Google. Heck, there are antivirus companies who are starting (or have) to integrate password managers, password vaults, and secure wallets with their antivirus software packages. You (and any other SaaS company) are just like a Vegas resort. The competition is right next door, and savvy customers who are cost-conscious are always keeping one eye on the latest offerings.

You can have the best product in the world, but eventually someone will come along and wrestle you for the top of the mountain. I would imagine that the founder(s) of 1Password didn't start their foray into the industry without having a reason for doing so. Well, the next company X is out there somewhere watching 1Password (and all the other big players) and making a list of issues that they feel need to be addressed...whether that be on the software side of things or customer service. If they sense an opportunity they'll pounce, and when they do, folks who hear "we love you but you should love us back simply because of what we give you for what you give us" will have to decide if leaving 1Password

Price is not "leverage". Price is not even the issue here. When I read @Jools912 comment, I don't see someone who is worried about the price (after all, it sounds like @Jools912 has been paying your price for a while now). What I do see within those words (please correct me if I'm wrong, @Jools912 ) is a longterm and LOYAL customer who doesn't want to be left in the corner to be forgotten while 1Password smiles and hugs the latest arrival to the party.

Just my 2 cents here. I apologize if I've gone off base, but I feel strongly about customer service, and I think that the point was missed by 1Password when responding to the OP. 1Password is great (so far) for me, so I feel that people like @Jools912, @Zaka_7 , and me voicing our opinions make for a better product (or more importantly a better EXPERIENCE) that will entice us all to stick around even longer.

Here's a question for 1Password....what do you do for your long-time team members? Do you tell them that they should just be happy and stay because you feel that your workplace is the best there is?

EDIT: One more thing...the whole "price as leverage" thing is still gnawing at me. You say you don't like to use price as leverage. Well, using it to entice new customers would be considered using price as leverage, would it not? If you only use your product's features and experience as the anchor for longterm customers, then why not use it for new customers as well? The only reason I can see is you are doing it because other companies are using price to entice their new folks.

Think about that for a minute...other companies do the same thing you do to get new customers. Other companies also tend to forget about enticing their loyal customers, so why not be one of the few that stand out not only for an awesome product but ALSO for how you treat that loyal customer base. It wouldn't be right if I didn't offer an example, so here goes...

I had a loan through a bank a while back and it was my 3rd with them. Imagine my surprise when they contacted me one December and told me "December is on us. Your next payment is not due until January." I was floored! That extra cash came at the right time for me.

As much as I love a bargain, you get what you pay for with most premium services, 1Password provides such a service and provides it well. They're not tying us in with an inability to go anywhere else. We are free to export our data and leave if we're not happy with the price. Similar to Apple, they're far more expensive than most competitors and rarely if ever offer discount, but they are still some of the most commonly sought devices.

What grinds my gears is price rises! The point you make @Jools912 regarding energy companies, tv companies, insurance companies (etc) in the UK is correct, they're a nightmare, however they raise prices year after year, so all you do is argue them back down to the price you already paid the year before (Sometimes a little better) so you're not actually gaining anything, it's very clever marketing from wallet robbing companies. They rely on the fact a portion of their customers will just pay the rise and know that for the remainder they will merely go back to the previously agreed rate.
If 1Password continues to commit to the same prices, then we're technically already saving year after year.

All in, I personally see myself remaining a committed 1PW user for many years to come, I'd love the occasional free month or 25% discount on gift cards (etc) but it won't make me jump ship if that doesn't happen, however a 10-20% price rise or regular price rises like many companies do would make me reconsider as to me that's penalising loyal customers. I appreciate price rises are needed time to time, but most companies, certainly here in the UK truly take the mick with it.