Dear 1Password Team,
For me 1Password is the first app I install on every new smartphones. I think your product (and your support service as well) is really great!
But on Google Play 1Password gets (in my point of view wrongfully) often bad reviews. I read sometimes reviews and often your new customers do not understand (or do not read) "30 days free trial", "subscription" and "in app purchase" and what the differences are.
Maybe - in your interests for a better rating on Google Play - you could find a better solution to show new customers the differences. I can not understand why people buy products without reading details, but it seems often customers buy the in-app purchase upgrade and give you a bad review because they have to pay a subscription fee after 30 days too.
So maybe, as an idea from my side, you could implement a prominent popup window which is opening for every customer which is clicking the button for creating a new vault to show them again a short information about 30 day trial and what the difference is between subscription and in-app purchase. And maybe you could show this popup again when your customers is starting the in-app purchase process.
All the best
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